A Populist’s Guide
Time X Money
Works of Art
Breda, NL, 2019
Angewandte Festival 19
Critical Care, Architecture for a Broken Planet
Handschrift und Fotokunst
The Essence 18
Alphabet of Life / Biomimicry
Design-Thinking in Art (solo)
Group exhibition at Summeracademy of Fine Arts
Jössas, an Art exhibition (solo)
Zur Gunst der Kunst
Make it Big (photography)
Fotohof Salzburg, 2015
Andreas Palfinger, multidisciplinary designer with focus on graphic design and visual arts.
Vienna based, globally active.
Studying at the University of Applied Arts in Vienna “Die Angewandte”: Class for Graphic Design, Klasse Kartak — currently guest student at the Class for Design Investigations (Industrial Design 2), a program conducted by Prof. Anab Jain.
Besides university I’m working as inhouse graphic- and product designer for a premium tequila company, designing for business locations in Europe, North America and Asia.
A college with focus on graphic- and communication design (HTL Salzburg) brought mw into the creative industries, this was followed by artistic experiences and valuable encounters: in form of internships at design studios, at the International Summer Academy of Fine Arts Salzburg or during visits of friends who work in creative scenes all over Europe.
University of Applied Arts Vienna
2017 — now
Die Angewandte, Class for Graphic Design: “Our vision of a contemporary and future-oriented professional profile of graphic designers involves the development of designers as independent personalities, who are able to work in all current and future media and take a serious and critical approach to their responsibilities in social and economic matters. The service of responsible designers does not entail delivering complaisant propaganda. Hence, it does not consist of visual communication alone. Responsible design is permeated by a value system based on a sustainable and positive service to people of all cultures. Accordingly, the importance of social, economic, and ecological competence is growing.
The spectrum of tasks in the Graphic Design Department includes conceptual thinking and content research, developing an awareness of global contexts, and a sense of personal responsibility in the shaping of our environment. In our definition, graphic design as a discipline is not a separate field of work but an attitude towards life. In this way, students learn to work with time-based media, interactive media and print, installation, performance, photography, illustration, brand and corporate design, typography, packaging, information and exhibition design as well as sound design. Soft and hard skills are taught in the context of changing semester themes. Interdisciplinary projects are realised in collaboration with other departments of the University of Applied Arts to expand the methodological skills of the class. Research and commissioned projects train the students to develop professional relations with public and private institutions. Regular lectures held by graduates of the department offer further preparation for a professional life after graduation. Workshops and lectures by national and international experts from various disciplines enrich the study programme on the levels of craftsmanship, design, and intellectual discourse.”
International Summeracademy of Fine Arts
A course by Senam Okudzeto (Basel, London, Ghana, New York City): “Unorthodox approaches do drawing. The programme is designed to accommodate a range of needs, so that artists who are new to, or uncomfortable with the medium can easily work with those who are more skilled. This class mixes unorthodox and conventional drawing techniques with an aim of both improving drawing skills and developing experimental approaches to drawing and representation.”
Work: Graphic- and Product Designer
2018 — now
Besides University I’m working as inhouse graphic- and product designer for a premium tequila company. Current area of responsibilities: packaging-, product- and editorial design, creating POS- and marketing materials for print and screen. I’m designing for business locations in Europe, America and Asia.
College: Graphic- and Communication Design
2011 – 2016
HTL Salzburg: a college with focus on “graphic and communication design”. All important basics are taught, including programs (e.g. Adobe InDesign, Photoshop, Illustrator and so on), to draw/create by hand as well as a skilled handling with shapes, colours and contrasts.
After that the education focused on photography, for instance on how to use a DSLR camera and photography computer applications like Adobe Lightroom and principles about image composition, lighting etc. Many photography projects were based on this, like conceptualizing whole photo series or working in the in-house photo studio. Afterwards it was all about print and screen design. Students learn how to design apps or setup websites. The projects got gradually more and more extensive: whole magazine layouts, corporate designs, packaging design, fair stands, guide-systems and even full map designs.
All years through there are some highly specific subjects, like marketing and communication theory, composition and picture, art history, typography, history of design, film and animation or printing technology. This know-how is used in diverse projects – the conceptual theory is combined with practice and design expertise.
Simultaneous with a general higher education (e.g. natural sciences, applied mathematics, history and geography classes)
The entire education at this school culminated in the conception and technical elaboration of a final diploma project as well as the written and oral Matura (= school leaving examination / diploma examination) in »graphic- and communication design«.
Andreas Palfinger 2019, Imprint